Integrated campaign

Gen Z and Millennials really stress out about taxes, especially if it's their first time. In fact, many experience higher levels of anxiety come tax season than they do when thinking about death.
So we decided to contrast death and taxes, and have a lighthearted laugh at their inevitability. 
Out of home
Spectacular billboards
Direct mail 
Postcards from future you
"Oh No" trend takeover
Facebook & Youtube
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