Integrated Campaign 

When people encounter this campaign, we want them to see Jeep in a different light. The consumer needs to move away from viewing Jeep as just a rough, rugged adventure machine made for sand dunes and mountain off-roading, and begin to consider the idea that Jeep is a classic memory-making tool that embodies the spirit of 
youthful freedom and escape.

Adventure looks a lot different for you now than it did when you were younger.
Sometimes, it feels as if life is passing us by. But the Jeep years of your life aren't behind you. 

It's never too late to rediscover, and re-adventure. 

*Student AAF winner, Gold and Best in Show*
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