Integrated campaign

AD: Dani Grimm 

These days, it seems like a lot of folks have something to prove with their beer order. 
But the beer you drink shouldn't be a topic of conversation. And it shouldn't say anything about you.
Because you've got life to live, and there's more to you than a beer label could ever say. 

Out of home

When people text the number, we have either writers (or an AI program) reply to them and briefly joke about different beers. 

Stickers & coasters

"If you've ever ordered a beer to impress someone, you didn't." 

"Beer flavored, for the ones who've got other stuff to worry about." 

Twitter,  Instagram
Back to Top