Budweiser
Integrated campaign
Integrated campaign
AD: Dani Grimm
These days, it seems like a lot of folks have something to prove with their beer order.
But the beer you drink shouldn't be a topic of conversation. And it shouldn't say anything about you.
Because you've got life to live, and there's more to you than a beer label could ever say.
These days, it seems like a lot of folks have something to prove with their beer order.
But the beer you drink shouldn't be a topic of conversation. And it shouldn't say anything about you.
Because you've got life to live, and there's more to you than a beer label could ever say.
Stickers & coasters
"If you've ever ordered a beer to impress someone, you didn't."
"Beer flavored, for the ones who've got other stuff to worry about."
Social
Twitter, Instagram
Out of home
When people text the number, we have an AI program reply and joke about different beers.