Budweiser
Integrated campaign

AD: Dani Grimm 


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These days, it seems like a lot of folks have something to prove with their beer. 
But the beer you drink shouldn't be a topic of conversation. And it shouldn't say anything about you.
Because you've got life to live, and there's more to you than a beer label could ever say. 

Out of home

When people text the number, we have either writers (or an AI program) reply to them and briefly joke about different beers. 

Social
Twitter,  Instagram
Stickers & coasters
"Beer flavored, for the ones who've got other stuff to worry about."


"Beer flavored, for the ones who've got other stuff to worry about." 

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